Best Booth Awards – January John S. Knight Show Akron
Thank you to everyone who exhibited at our John S. Knight 2017 Akron Show this January. As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to …
Saroli’s Bridal Boutique Grand Opening!
July 28, 2016 celebrated the opening of Akron’s newest premier bridal couture shop – Saroli’s Bridal Boutique located on West Market Street – and we could not have been more flattered to attend!
Marketing All Year Long
Though the summer months do see the most weddings, that doesn’t mean that your marketing strategies can slack the rest of the year. Marketing year-round is key to any successful wedding business, and knowing where …
I’m a Hypocrite, Are You?
Every so often, I’m guilty of buying based upon price. There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a …
Redesigning Your Business
Millennials can be one of the hardest consumer classes to reach. They have a different mindset when it comes to what they want and how they go about researching it. Because they grew up in …
How to Make “DIY” Work for You
Weddings are not cheap, and nearly 10% of engaged couples today are paying entirely by themselves. To compensate, they turn to DIY options instead of using professionals. While the DIY trend has proved to be …
Recap of Lessons Learned from BSPI- Part II
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s …
Congrats to the 2016 ISES Ohio WOW! Award Winners!
“Rewarding Excellence. Recognizing the Best.” It was just two weeks ago that the International Special Events Society (ISES, now ILEA) held a celebration to honor the work of Northeast Ohio’s incredible event professionals. According to their …
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