Today's Bride Pros

Northeast Ohio Trends

Couples are spending more on their wedding nuptials than ever. Northeast Ohio (Greater Cleveland, Akron, Canton & Youngstown) is no exception. The time is now to market your services to this lucrative industry.

 

2016

ESTIMATED NUMBER
OF WEDDINGS:

21,882

Akron Area: 10,537

Cleveland Area: 11,345

AVERAGE SPENT:

$26,427


Northeast Ohio Wedding Stats

 

Most popular months to get married:  August, September, & October

Median age of couples getting married:

Groom: 29 years  |  Bride: 26 years

Average length of engagement: 14 months

Most popular months to get engaged: January, February November & December, 


Average number of guests: 138

74% spent more than their budget

 

Every bride is a ‘high-end bride’ in some facet of her wedding.


Communicating with couples

Communication is key to any good relationship – including a professional one! Engaged couples are looking for the easiest way to contact you, so it’s important to be accessible. Though we’re seeing new means of communication emerge – like texting or using social media – the old standbys of email, website, and phone calls are a reliable and professional way to maintain communication.

Email

WEBSITE

Phone Call

Form

Social Media

TEXT


 

Magazines  Facts

  • Nationally, brides buy over 7.5 million bridal magazines per year
  • Brides buy 4-6 issues of their favorite bridal magazines
  • Every bride, on average, knows 3 friends getting married
  • The “pass along” value of bridal magazines is an average of 8 to 10 people
  • The primary purpose of advertising in print in this digital age is to drive traffic to one’s website
  • Print ads help branding and establishing trust with the targeted reader

WHY THEY ATTEND SHOWS

  • 29% Variety of vendors
  • 20% Number of exhibitors
  • 14%  Fashion Show
  • 12% One-stop Shopping
  • 11% Special offers & prizes
…IN ADDITION:
  • 22% book services the day of the show
  • 62% book services after the show

Sources: Doublebase MRI; Independent survey conducted by Today’s Bride Magazine & Shows. State of Ohio County Marriage Licenses Reports, Association of Bridal Consultants, Associate for Wedding Professionals Int’l, Bridal Guide, Conde Nast Bridal Group, Mediapost.com, National Bridal Service, TheKnot.com

Images: Freepiks.com