7 Easy Ways to Improve Your Print Advertising
1. Make your business name prominent and easily readable. Many businesses have logos that are pretty to look at, but not easily readable by those who don’t know you. If a stranger can’t tell the …
I’m a Hypocrite, Are You?
Every so often, I’m guilty of buying based upon price. There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a …
Why do you charge what you do?
Whether you’re a Master Bridal Consultant or aspiring newbie, you have to decide what services you’re going to offer and then set a price for those services. How do you set your pricing? Do you …
Blogging – dead or alive?
Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. I know that sounds a little different …
The 5 C’s of a More Engaging Website
As a business and website consultant, and author of a book about websites, I’ve seen a lot of wedding business websites. Most of them are trying too hard, when there’s a much easier formula. At …
What do brides really think about your websites and Facebook pages?
I had the privilege of presenting at the Wedding Biz conference in Atlanta in January. Donna Jakulski and Linda Surles did a great job arranging and producing not only the day of vendor education, but …
Profits are music to your ears… but are you really making any money?
I recently gave a presentation for the NJ ABC/ISES/NACE chapters called “Am I really making any money?” Too often I hear people talking about the number of clicks to their ad, how high they come …
Why do couples almost always ask “How much does it cost” first?
As I travel around the country, and around the world, this is one of the questions I get asked most often. There are so many important things that our prospects need to know, yet so …
Why Doesn’t Anyone Ever Mention They Saw My Ads?
I hear this all the time from local vendors. It’s frustrating, isn’t it? You spend your hard-earned money on advertising and no one ever mentions that they saw it. Is it working, or isn’t it?
How to Shorten Your To-Do List
Coming back from Wedding MBA, WeddingWire World, catersource, the Las Vegas DJ Show, or any of the great conferences I present for each year, I reflect upon all of the great industry professionals I meet, …
