With crippling executive orders and mandates, 2020 exposed the vulnerability of the wedding industry in the form of delays, cancellations, and postponements. Yet you — the strong — survived! But is that enough to ensure …

Localized marketing is imperative in our work. It’s how we get you in front of the couples that need your services. Our bread and butter. The standard that vendors have held us for over 30 …

It’s important to let your clients know when they have an opportunity to view your work and ask you questions. Stated another way, brides want to know whether you’ll be promoting your services at a …

Are your emails, phone calls, and prospecting efforts being ignored? Do you wonder what you can do to capture the attention of Millennial and Gen Z brides? In this webinar, Abby Longshore and Lisa Bischoff, …

Bridal shows are one of the best marketing options for wedding businesses. You get to meet hundreds of brides face-to-face who are actively looking to hire services like yours. However, if you choose the wrong …

With everyone burying their faces in their phones you may be asking yourself– what is the point of print advertising?

Understanding generations other than your own can be a difficult task. When a millennial or gen z-er says “I’m weak” they don’t mean they’re not strong. If they say “It’s gonna be lit,” they’re not …

When receiving your lead list, you may find it difficult to start an introductory email that sounds both personal and professional. You want to gain the bride’s attention and promote yourself without feeling like you …

Social Media is important for any marketing strategy. It can be hard to use all of it’s features to their full potential. Hashtags and photo tags are features that are often overlooked but can be …

Not comfortable in bridal show selling? Take a second to watch this video to gain the confidence and knowledge to make your next wedding show the best wedding show yet!   Video Transcription: The first …