Understanding generations other than your own can be a difficult task. When a millennial or gen z-er says “I’m weak” they don’t mean they’re not strong. If they say “It’s gonna be lit,” they’re not …

When receiving your lead list, you may find it difficult to start an introductory email that sounds both personal and professional. You want to gain the bride’s attention and promote yourself without feeling like you …

Social Media is important for any marketing strategy. It can be hard to use all of it’s features to their full potential. Hashtags and photo tags are features that are often overlooked but can be …

Not comfortable in bridal show selling? Take a second to watch this video to gain the confidence and knowledge to make your next wedding show the best wedding show yet! Favorite

Referrals show that the service you are providing is excellent and your customers want to others to have the same experience they had. It’s only natural that you would want more of them. We compiled …

There’s no doubt that styled shoots have massively impacted the wedding industry. They’re a source of inspiration to both brides and vendors. However, they’re also a source of stress. Thinking about doing a styled shoot? …

Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

As a business owner, you, of course, want your company to succeed. In today’s economy, that’s not a guarantee. Even with the wedding industry – which is resistant to any change in financial climate – …

You have goals for your business! And, you have a budget to help you achieve those goals. But where should you be allocating your dollars for the best results? Take our quiz to find out …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …