Today's Bride Pros

U.S. Market Trends

The Bridal Market is…

Enormous

Over a 14-16 month time period, engaged couples will spend a collective amount of $54,434,409,156.

Perennial

Weddings occur all year long, totaling 2,162,416 last year. That is 41,585 a weekend!

Resistant

Even when the economy slows, couples still get engaged and want to celebrate from the right to the reception.


When couples get engaged

38% of engagements occur in November, December, January and February.

MOST POPULAR DATES TO GET ENGAGED:

1. Christmas   2. Valentine’s Day

3. Christmas Eve  4. New Years Day

5. Saturday before Christmas

6. Two Saturdays before Christmas

7. New Years Eve  8. Friday before Christmas

9. December 23  10. July 4


How couples plan

InterNet

It’s no secret that engaged couples rely on the world wide web for inspiration and research when it comes to planning their wedding. From pinning centerpiece ideas on Pinterest, to searching for local DJs on Today’s Bride, the Internet will be a bride’s best friend during the planning process.

FRIENDS AND FAMILY

Engaged couples will turn to the resource they trust most when it comes to making big decisions – their friends and family. The advice of their friends who just got married and the opinions of their parents on which dress to buy are a huge deciding factor and will influence their wedding planning.

BRIDAL MAGAZINE

Bridal Magazines offer tangible inspiration and advice. Couples need help when it comes to details they never considered – like how to file your marriage license or what to include in your invitation suite. Like having a wedding bible to turn to, brides rely on bridal magazines to create their dream wedding.

BRIDAL Shows

After the proposal, one of the first things a bride or groom will do is look for the next bridal show. Being able to meet and chat with hundreds of local wedding vendors, see wedding and fashion trends in person, and book their wedding vendors means easier planning for them and more contracts for you.


What couples spend

2018

Estimated number
of Weddings:

2,201,772

Average Spend:

$24,723


Breakdown by Category


Bridal Attire
Average Spent

Dress accessories spend: $223

Tuxedo/suit/other Accessories: $104

Tuxedo/suit/other Rent/purchase $210

Wedding Dress/es: $1,217

Beauty
AVERAGE SPENt

Hair Service: $66

Make-up Service: $55

Manicure & Pedicure: $45

Entertainment
AVERAGE SPENt

DJ: $737

Entertainment Lighting: $334

Live Band: $1,693

Musician/s, Soloist, or Ensemble: $612


Flower & Decor
AVERAGE SPENt

Bouquets: $338

Boutonnieres, Corsages: $150

Event Decorations: $444

Event Flower&  Arrangements: $604

Event Table Centerpieces: $326

Gifts & Favors
AVERAGE SPENt

Gift/s for Attendants: $102

Gift/s for Parents: $122

Tips (for all services): $385

Wedding Favors: $240

STATIONERY
AVERAGE SPENt

Ceremony Programs: $128

Engagement Announcements: $110

Guest Book: $61

Invitations & Reply Cards: $223

Postage: $105

Reception Menus: $125

Save-the-Date Cards: $112

Table Name and Escort/Place Cards: $85

Thank You Cards: $90


Jewelry
AVERAGE SPENt

Bracelet: $174

Earrings: $151

Engagement Ring: $3,388

Necklace: $$199

Wedding Bands for her: $775

Wedding Bands for him: $454

Photography & Video
AVERAGE SPENt

Digital or Photo CD/DVD: $285

Engagement Session: $390

Photo Booth: $377

Prints and/or Enlargements: $236

Wedding Album/s or Photo Book/s: $410

Wedding Photographer: $1,597

Wedding Videographer: $1,066

Planner/Consultant
Average Spent

A La Carte Services: $942

Day-of Coordinator: $808

For Getting Started: $869

Full Service: $2,722

Month-of Direction: $1,036


Ceremony & Venue
AVERAGE SPENT

Ceremony Officiator: $213

Event Location: $3,618

Catering & Bar
AVERAGE SPENT

Event Bar Service: $2,368

Event Food Service: $4,632

Wedding Cake/Dessert: $416

Rehearsal Dinner: $566

Rentals & Other
AVERAGE SPENT

Event Rentals: $1,737

Event Accessories: $325

Limo Rental: $485

Other Transportation: $518

Hotel Rooms: $314

Sources: TheWeddingReport.com & WeddingInsights

Images by: freepik.com