Today's Bride Pros

Northeast Ohio Trends

Couples are spending more on their wedding nuptials than ever. Northeast Ohio (Greater Cleveland, Akron, Canton & Youngstown) is no exception. The time is now to market your services to this lucrative industry.

2019

ESTIMATED NUMBER
OF NorthEAST OHio WEDDINGS:

21,967

 

Akron, Canton, and Youngstown Areas: 10,948

Cleveland Area: 11,019

AVERAGE SPENT:

$28,000


Northeast Ohio Wedding Stats

Most popular days to get married in 2020:

 

1. October 10, 2020   2. June 20, 2020   3. September 19, 2020   4. June 6, 2020

Most popular months to get engaged:  February, July, December 

 


Median age of couples getting married:
31 years

Average length of engagement:
15 months


Average Number
of guests: 130

74% spent more
than their budget

Every bride is a ‘high-end bride’ in some facet of her wedding.


Communicating with couples

Communication is key to any good relationship – including a professional one! Engaged couples are looking for the easiest way to contact you, so it’s important to be accessible. Though we’re seeing new means of communication emerge – like texting or using social media – the old standbys of email, website, and phone calls are a reliable and professional way to maintain communication.

 

59%
Email

50%
Website

39%
Phone Calls

25%
Forms

22%
Social Media

11%
Text


 

Why advertise in the Magazine?

86% of consumers who receive a print publication are likely to keep it displayed on a coffee table or shelf.

63% of consumers say it is easier and more pleasurable to browse products and services in print than online.

The primary purpose of advertising in print in this digital age is to drive traffic to one’s website and print ads help to brand and establish trust with the targeted reader.


 

Why exhibit at a show?

57% of the attendees are there to meet wedding vendors.

62% book services after a show.

 

Sources: Doublebase MRI; Independent survey conducted by Today’s Bride Magazine & Shows. State of Ohio County Marriage Licenses Reports, Association of Bridal Consultants, Associate for Wedding Professionals Int’l, Bridal Guide, Conde Nast Bridal Group, Mediapost.com, National Bridal Service, WeddingWire.com

Images: Freepiks.com