Today's Bride Pros

Northeast Ohio Trends

ESTIMATED NUMBER OF
NorthEAST OHio WEDDINGS in 2021:

21,589

Akron, Canton, and Youngstown Areas: 10,902 | Cleveland Area: 10,687


LICENSEs ISSUED by county

LICENSEs YEAR OVER YEAR

 

AVERAGE SPENT:

Akron Metropolitan Area:

$25,793

Cleveland Metropolitan Area

$30,919

Stats from 2021 Wedding Report


Northeast Ohio Wedding Stats

Median age of couples getting married:
31 years

Average length of engagement:
15 months


Average Number
of guests: 130

74% spent more
than their budget

Every couple is a ‘high-end couple’ in some facet of their wedding.


Communicating with couples

Communication is key to any good relationship – including a professional one! Engaged couples are looking for the easiest way to contact you, so it’s important to be accessible. Though we’re seeing new means of communication emerge – like texting or using social media – the old standbys of email, website, and phone calls are a reliable and professional way to maintain communication.

 

59%
Email

50%
Website

39%
Phone Calls

25%
Forms

22%
Social Media

11%
Text


 

Why advertise in the Magazine?

86% of consumers who receive a print publication are likely to keep it displayed on a coffee table or shelf.

63% of consumers say it is easier and more pleasurable to browse products and services in print than online.

The primary purpose of advertising in print in this digital age is to drive traffic to one’s website and print ads help to brand and establish trust with the targeted reader.


 

Why exhibit at a show?

57% of the attendees are there to meet wedding vendors.

62% book services after a show.

 

Sources: Doublebase MRI; Independent survey conducted by Today’s Bride Magazine & Shows. State of Ohio County Marriage Licenses Reports, Association of Bridal Consultants, Associate for Wedding Professionals Int’l, Bridal Guide, Conde Nast Bridal Group, Mediapost.com, National Bridal Service, WeddingWire.com

Images: Freepiks.com