You already have so much going on that setting up one more social media account isn’t high on your priorities. Each social media site offers different benefits to your business. LinkedIn may offer some of …

So you hooked the bride. They saw your ad in a magazine and went to your website, met you at a bridal show, or got a reference from a friend. However they found you, it’s …

This past Sunday’s Bridal Show in Akron at the John S. Knight Center was a show-stopper! We were overwhelmed by the effort and details that were put into each display, and we can easily say …

Time to answer the question everyone seems to be asking – should you text your customers?

Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being distracted by your cell phone or other staff members, your body language and most importantly your attitude.

If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you get them all right, and you’re in a good show, you cannot help but …

There are 4 main factors affecting an attendee’s decision to stop at your booth: Exhibit Size, Creative Display, Show Promotions, and Pre-Show Promoting.

You don’t need to spend a lot of money to create a booth with pizzazz. Exhibitors often create imaginative, attention-getting and successful booths with materials they already have at home or in their offices. To …

A bridal show provides the unique opportunity to meet large volumes of potential customers face-to-face. The sales people in your booth are the single most important ingredient to get bookings at the show!

A bride should look at your booth and know exactly what type of service you offer without talking to you. For example, don’t use truckloads of flowers to decorate your booth if you are a photographer.