The Seven Ps
If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you get them all right, and you’re in a good show, you cannot help but do well.
They are:
PRICE: If your price is out of line, you better have a good reason.
PRODUCT: No matter how good you are, you have to have a product people want.
PRE-SHOW PROMOTION: The easiest way to get people to your exhibit is to have them come to the show looking for you.
PRESENTATION: A great looking and effective exhibit.
PERSONALITY: Happy, helpful people who want to be there.
PROFESSIONALISM: Exhibit staff who look the part, and know what they are talking about.
POST-SHOW FOLLOW UP: Plan for it, and do it.
