Marketing All Year Long
Though the summer months do see the most weddings, that doesn’t mean that your marketing strategies can slack the rest of the year. Marketing year-round is key to any successful wedding business, and knowing where …
I’m a Hypocrite, Are You?
Every so often, I’m guilty of buying based upon price. There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a …
Redesigning Your Business
Millennials can be one of the hardest consumer classes to reach. They have a different mindset when it comes to what they want and how they go about researching it. Because they grew up in …
How to Make “DIY” Work for You
Weddings are not cheap, and nearly 10% of engaged couples today are paying entirely by themselves. To compensate, they turn to DIY options instead of using professionals. While the DIY trend has proved to be …
Recap of Lessons Learned from BSPI- Part II
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s …
Recap of Lessons Learned from BSPI- Part I
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s this group of …
The November 19th Brides’ Panel
The Today’s Bride team hosted a brides’ panel on November 19, 2015. All ages, budgets and tastes were represented. We had several questions for them — and they had just as many answers. See how …
Blogging – dead or alive?
Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. I know that sounds a little different …
The 5 C’s of a More Engaging Website
As a business and website consultant, and author of a book about websites, I’ve seen a lot of wedding business websites. Most of them are trying too hard, when there’s a much easier formula. At …
What do brides really think about your websites and Facebook pages?
I had the privilege of presenting at the Wedding Biz conference in Atlanta in January. Donna Jakulski and Linda Surles did a great job arranging and producing not only the day of vendor education, but …
