With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

If you’re not actively collecting leads, your marketing outreach is falling on deaf ears. Why are leads so important, how can you start collecting them, and what info do you need to collect? Keep reading …

Trying to choose winners for the Booth Design Awards from the October 15th Show had us sweating almost as much as we were at the show! You all pushed the limits of what you can …

This past Sunday’s Bridal Show in Akron at the John S. Knight Center was a show-stopper! We were overwhelmed by the effort and details that were put into each display, and we can easily say …

Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being distracted by your cell phone or other staff members, your body language and most importantly your attitude.

If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you get them all right, and you’re in a good show, you cannot help but …

There are 4 main factors affecting an attendee’s decision to stop at your booth: Exhibit Size, Creative Display, Show Promotions, and Pre-Show Promoting.

You don’t need to spend a lot of money to create a booth with pizzazz. Exhibitors often create imaginative, attention-getting and successful booths with materials they already have at home or in their offices. To …

A bridal show provides the unique opportunity to meet large volumes of potential customers face-to-face. The sales people in your booth are the single most important ingredient to get bookings at the show!

A bride should look at your booth and know exactly what type of service you offer without talking to you. For example, don’t use truckloads of flowers to decorate your booth if you are a photographer.