Making the Most of your Social Media
You see it everywhere! At dinner, out shopping, listening to live music, watching a baseball game; everyone has their nose in their phone! Whether they’re taking selfies, posting videos to Snapchat, texting, or scrolling through …
Marketing All Year Long
Though the summer months do see the most weddings, that doesn’t mean that your marketing strategies can slack the rest of the year. Marketing year-round is key to any successful wedding business, and knowing where …
I’m a Hypocrite, Are You?
Every so often, I’m guilty of buying based upon price. There, I said it. But, that makes me a hypocrite. I want my customers choosing me as their speaker, mastermind leader, consultant, or for a …
Network with Exhibitors
Don’t forget this is a PRIME opportunity to network with other local businesses. These connections will last long past the event and can benefit both yours and their business.
Redesigning Your Business
Millennials can be one of the hardest consumer classes to reach. They have a different mindset when it comes to what they want and how they go about researching it. Because they grew up in …
Bridal Show Success
Bad Booth Behavior Attract and Engage Bridal Show Attendees What Are You Selling? Handout or Thrown Out? The Terrible Toos Booth Design Inspiration Follow Up Our free gift to you as a Today’s Bride …
How to Make “DIY” Work for You
Weddings are not cheap, and nearly 10% of engaged couples today are paying entirely by themselves. To compensate, they turn to DIY options instead of using professionals. While the DIY trend has proved to be …
Recap of Lessons Learned from BSPI- Part II
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s …
Recap of Lessons Learned from BSPI- Part I
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s this group of …
Congrats to the 2016 ISES Ohio WOW! Award Winners!
“Rewarding Excellence. Recognizing the Best.” It was just two weeks ago that the International Special Events Society (ISES, now ILEA) held a celebration to honor the work of Northeast Ohio’s incredible event professionals. According to their …
