Love is in the air, yet industry experts have noticed a seismic shift in the wedding industry. As a wedding business, have you experienced a decline in inquiries recently? Are bookings a bit slower compared …

“Reviews” and “referrals” are two buzz words that every vendor should have in their tool belt. But, what do they really mean for the bottom line of your business? Lisa and Abby dive into best …

Are your emails, phone calls, and prospecting efforts being ignored? Do you wonder what you can do to capture the attention of Millennial and Gen Z brides? In this webinar, Abby Longshore and Lisa Bischoff, …

With everyone burying their faces in their phones you may be asking yourself– what is the point of print advertising?

Understanding generations other than your own can be a difficult task. When a millennial or gen z-er says “I’m weak” they don’t mean they’re not strong. If they say “It’s gonna be lit,” they’re not …

When receiving your lead list, you may find it difficult to start an introductory email that sounds both personal and professional. You want to gain the bride’s attention and promote yourself without feeling like you …

Are you using your emails to their fullest potential? Watch this video to learn how an email can make or break your marketing plan! Video Transcription: Let’s talk about one-to-one emails. Those exchanges between you …

It’s 2018, and it’s been about three years since the legalization of same-sex marriage in the United States. As a direct result, the wedding market is bigger than it ever was. Businesses may not know …

How many times have you gotten a lead, but were unsure what to do afterward? See how tracking your leads and using them more effectively will help your business boom!   Video Transcription: You have many …

Social Media is important for any marketing strategy. It can be hard to use all of it’s features to their full potential. Hashtags and photo tags are features that are often overlooked but can be …