The November 19th Brides’ Panel
The Today’s Bride team hosted a brides’ panel on November 19, 2015. All ages, budgets and tastes were represented. We had several questions for them — and they had just as many answers. See how …
Show Tip: Light it Up!
Yes, there will be some light in the exhibit halls. No, they will not be enough. The effective use of light in your exhibit will make your booth stand out, creates a warm atmosphere, and help feature …
Blogging – dead or alive?
Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. I know that sounds a little different …
The 5 C’s of a More Engaging Website
As a business and website consultant, and author of a book about websites, I’ve seen a lot of wedding business websites. Most of them are trying too hard, when there’s a much easier formula. At …
Best Booth Design Awards – 2015 Akron October Show
As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space and make a lasting impression. The following exhibitors at the Akron October …
What do brides really think about your websites and Facebook pages?
I had the privilege of presenting at the Wedding Biz conference in Atlanta in January. Donna Jakulski and Linda Surles did a great job arranging and producing not only the day of vendor education, but …
Best Booth Design Awards – 2015 Cleveland October Show
As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space and make a lasting impression. The following exhibitors at the Cleveland October …
Profits are music to your ears… but are you really making any money?
I recently gave a presentation for the NJ ABC/ISES/NACE chapters called “Am I really making any money?” Too often I hear people talking about the number of clicks to their ad, how high they come …
Why do couples almost always ask “How much does it cost” first?
As I travel around the country, and around the world, this is one of the questions I get asked most often. There are so many important things that our prospects need to know, yet so …
Cocktail Tables are useful for more than just happy hour
Though the standard Today’s Bride exhibit includes a covered table (sizes vary), we encourage exhibitors to open up the booth to allow attendees access to walk inside your booth space as if it’s your retail location. …
