It’s 2018, and it’s been about three years since the legalization of same-sex marriage in the United States. As a direct result, the wedding market is bigger than it ever was. Businesses may not know …

Referrals show that the service you are providing is excellent and your customers want to others to have the same experience they had. It’s only natural that you would want more of them. We compiled …

Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

The Royal Wedding will be inspiring weddings all around the world. Every time a royal gets married, the wedding industry gets a massive push from couples wanting their own royal experience. So, what can the …

With technology ever-changing and developing, we often pass over useful apps. Our smartphones can make our lives so much easier, if we know how to take advantage of their many benefits. We collected some of …

You have goals for your business! And, you have a budget to help you achieve those goals. But where should you be allocating your dollars for the best results? Take our quiz to find out …

If we could give a Booth Design Award to every exhibitor at the I-X Center Today’s Bride Show, we would! Your designs made it so hard to narrow down the list of winners. The following …

With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …