Need inspiration for your next bridal show? Look at these beautiful booths to figure out what you can improve for your next show.   Video Transcription: I like to think of wedding shows as the …

It’s important to keep learning, not only as an individual but as a business. New trends, technologies, and tactics are introduced every day. You don’t want to get left behind! New knowledge will help you …

Referrals show that the service you are providing is excellent and your customers want to others to have the same experience they had. It’s only natural that you would want more of them. We compiled …

Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

You have goals for your business! And, you have a budget to help you achieve those goals. But where should you be allocating your dollars for the best results? Take our quiz to find out …

If we could give a Booth Design Award to every exhibitor at the I-X Center Today’s Bride Show, we would! Your designs made it so hard to narrow down the list of winners. The following …

With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …

If you’re not actively collecting leads, your marketing outreach is falling on deaf ears. Why are leads so important, how can you start collecting them, and what info do you need to collect? Keep reading …