Are your handout actually being looked at? Make sure you don’t end up in the trash after the bridal show. Watch this video to see how you can avoid becoming another piece of wasted paper.

It’s important to keep learning, not only as an individual but as a business. New trends, technologies, and tactics are introduced every day. You don’t want to get left behind! New knowledge will help you …

Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

It’s easy to get lost at the Bertram Inn. When you’re surrounded by 60+ vendors, 300 brides, and shopping between 2 buildings, it’s even easier to get overwhelmed! As an exhibitor, it’s important to stand …

If we could give a Booth Design Award to every exhibitor at the I-X Center Today’s Bride Show, we would! Your designs made it so hard to narrow down the list of winners. The following …

With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …

If you’re not actively collecting leads, your marketing outreach is falling on deaf ears. Why are leads so important, how can you start collecting them, and what info do you need to collect? Keep reading …

This past Sunday’s Bridal Show in Akron at the John S. Knight Center was a show-stopper! We were overwhelmed by the effort and details that were put into each display, and we can easily say …

You don’t need to spend a lot of money to create a booth with pizzazz. Exhibitors often create imaginative, attention-getting and successful booths with materials they already have at home or in their offices. To …