Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s …

Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s this group of …

“Rewarding Excellence. Recognizing the Best.” It was just two weeks ago that the International Special Events Society (ISES, now ILEA) held a celebration to honor the work of Northeast Ohio’s incredible event professionals. According to their …

The long awaited 2016-2017 Bridal Show Schedule is finally here! There have been some pretty big changes to the typical show schedule. We’re pretty excited about them, and you should be too! Mark your calendar, …

Whether you’re a Master Bridal Consultant or aspiring newbie, you have to decide what services you’re going to offer and then set a price for those services. How do you set your pricing? Do you …

The Today’s Bride team hosted a brides’ panel on November 19, 2015. All ages, budgets and tastes were represented. We had several questions for them — and they had just as many answers. See how …

Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. I know that sounds a little different …

I recently gave a presentation for the NJ ABC/ISES/NACE chapters called “Am I really making any money?” Too often I hear people talking about the number of clicks to their ad, how high they come …

As I travel around the country, and around the world, this is one of the questions I get asked most often. There are so many important things that our prospects need to know, yet so …