With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …

If you’re not actively collecting leads, your marketing outreach is falling on deaf ears. Why are leads so important, how can you start collecting them, and what info do you need to collect? Keep reading …

Christmas Day is the number one proposal day of the year. In fact, nearly 40% of all engagements happen between November and February! With so many newly engaged couples starting their wedding search, what will …

When millennials want something, they want it right now. Raised in the world of cell phones, Facebook, and debit cards, they expect instantaneous results and immediate responses. If you’re not responding within 24 hours, you …

Trying to choose winners for the Booth Design Awards from the October 15th Show had us sweating almost as much as we were at the show! You all pushed the limits of what you can …

Business blogs are a great way to reach out to current and potential customers without having to spend a dime. However, this does not mean they are right for every business. If you start a …

You already have so much going on that setting up one more social media account isn’t high on your priorities. Each social media site offers different benefits to your business. LinkedIn may offer some of …

So you hooked the bride. They saw your ad in a magazine and went to your website, met you at a bridal show, or got a reference from a friend. However they found you, it’s …