Bridal shows are one of the best marketing options for wedding businesses. You get to meet hundreds of brides face-to-face who are actively looking to hire services like yours. However, if you choose the wrong …

Hiring the right people can help your business professionally and socially. Bad employees waste time and money of the business. It can be frustrating to hire people, train them, and then they quit a few …

With everyone burying their faces in their phones you may be asking yourself– what is the point of print advertising?

The Women in Sports & Events (WISE) Woman of Inspiration is awarded to women who have impacted the event industry in their community. This award recognizes them not only professionally but also those who are …

When it came to deciding the Booth Award Winners of the I-X Center 2019 Bridal Show, we all agreed that everyone brought their best this year! We had a list nearly a mile long of …

You may not have heard, but Northeast Ohio is the new Tuscany, and Gervasi Vineyard is leading the industry in excellence.

It’s been almost a month since our John S Knight Center Akron Show in January, and we’re still reeling from the incredible displays we saw! When it comes to booth design, we all agreed that …

  1. You cannot stand in the aisle at a wedding, and you can’t do it here. Stay in your booth. There can be a maximum of 4 people staffing a single booth at one …

Understanding generations other than your own can be a difficult task. When a millennial or gen z-er says “I’m weak” they don’t mean they’re not strong. If they say “It’s gonna be lit,” they’re not …

When receiving your lead list, you may find it difficult to start an introductory email that sounds both personal and professional. You want to gain the bride’s attention and promote yourself without feeling like you …