Today's Bride Pros

5 Social Media Tips for Bridal Show Exhibitors

Need some help getting brides’ attention before the show? Today’s Bride’s Social Media Stylist has some tips to help boost your social media presence to target those millennials at the upcoming January Wedding Shows.  Just follow these 5 easy tips to set you up for success in booking more brides!

1. Follow Today’s Bride on Facebook, Instagram, Twitter, and Pinterest

2. Share Today’s Bride Posts and Event Page Saying You Will Be There

Share posts about the upcoming show and say something like:

“Come visit us at the Today’s Bride Show on January 13th! We’re going to have some awesome show specials for your wedding that you won’t want to miss!”

-or-

“Contact me for Free Tickets to the January 26 & 27 Today’s Bride Show”

Make it known to your audience that you’re going to be there.

Share the Jan 13th Event Page or Jan 26-27th Event Page on Facebook. This is different than just the Today’s Bride Facebook page. If you go down the left-hand side of our Facebook page, you will see that we created an event page for each of the shows.

3. Create Content

Some tips for engaging posts are: a). Text should be short and sweet, with a friendly voice b). Always include a good image. We have created show web ads that you can use that are already pre-sized for each social media platform. If you want to add your logo or want another size, please ask! We’re here to help.

 

Facebook Ads 

John S. Knight Center

Examples for Post:  Come see us at the @TodaysBride bridal show Sunday, January 13th at the John S. Knight Center in Akron! We’ll be offering [insert discount] for brides who stop by our booth!

I-X Center

Examples for Post:  Come see us at the @TodaysBride bridal show January 26th & 27th at the I-X Center in Cleveland! We’ll be offering [insert discount] for brides who stop by our booth!

 

Twitter Ad 

John S. Knight Center

Examples for Post:  Don’t forget to come by the @todaysbride bridal show at the John S. Knight Center, Downtown Akron – Sunday, January 13th to see all of our latest creations. #todaysbride

I-X Center

Examples for Post:  Don’t forget to come by the @todaysbride bridal show at the I-X Center in Cleveland – January 26th & 27th to see all of our latest creations. #todaysbride

Instagram Ad

John S. Knight Center

Examples for Post:  Check out more of our latest designs Sunday, January 13th at the @todaysbride bridal show at the John S. Knight Center, Akron #todaysbride

I-X Center

Examples for Post:  Check out more of our latest designs January 26th & 27th at the @todaysbride bridal show at the I-X Center, Cleveland #todaysbride

Facebook

c). Link back to your website, or to the event page.


Need help with your Social Media? We can help!


4. Tagging @todaysbride and Hashtagging #todaysbride

Tagging means that I will get a notification that you tagged us in a post, so I can share it from you, therefore increasing the number of eyes that will see it. Another benefit of tagging is that your viewer can then click on our name in that post, taking them to our page, where they can follow a link to buy tickets to the show there.

How do you tag someone in a post? Create a new post and type the “@” symbol, then begin typing Today’s Bride and our account should automatically pop up where you can select it.

Hashtagging means inserting a “#” before a word or phrase so it can be categorized with other posts about the same topic. For example, for every Instagram image I post, I always add #todaysbride after the caption. With that, users can search that hashtag and see every post related to Today’s Bride that has been posted on that network. It’s kind of like the Google Search of social media.

It has been found that by just adding one hashtag to an Instagram post, the number of eyes to see that post and to then like it increase by 12%.

5. Be Present

There is about a 99.9% chance (okay maybe exaggerated a teeny bit) that every millennial couple will check out a vendor’s website and social media before making a decision about booking them or not. By having a constant presence and at least posting weekly, you’re telling them that you are:

a). Still in business (harsh, I know. But true!) b). Are engaged enough in your business that you’re trustworthy to be that engaged in their wedding, too. c). They can see examples of your work and personality to determine whether you’re the right fit for them or not.


We hope these tips will help you get the word out before the show so that your booth will be swarming with engaged couples! Let us know if you need access to any images or links.

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