Today's Bride Pros

5 Social Media Tips for Bridal Show Exhibitors

Need some help getting brides’ attention before the show? Today’s Bride’s Social Media Stylist has some tips to help boost your social media presence to target those millennials at the upcoming January 14th Show at John S. Knight Center and January 27 & 28th at I-X Center. Just follow these 5 easy tips to set you up for success in booking more brides!

1. Follow Today’s Bride on Facebook, Instagram, Twitter, and Pinterest

2. Share Today’s Bride Posts and Event Page Saying You Will Be There

Share posts about the upcoming show and say something like:

“Come visit us at the Today’s Bride Show on January 14th! We’re going to have some awesome show specials for your wedding that you won’t want to miss!”

-or-

“Contact me for Free Tickets to the I-X Center Today’s Bride Show”

Make it known to your audience that you’re going to be there.

Share the Event Page on Facebook. This is different than just the Today’s Bride Facebook page. If you go down the left-hand side of our Facebook page, you will see that we created an event page for each of the shows. Find them here:

January 14th at John S Knight Center

January 27 & 28th at I-X Center

3. Create Content

Some tips for engaging posts are: a). Text should be short and sweet, with a friendly voice b). Always include a good image. We have created show web ads that you can use that are already pre-sized for each social media platform. If you want to add your logo or want another size, please ask! We’re here to help.

c). Link back to your website, or to the event page.


Need help with your Social Media? We can help!


4. Tagging @todaysbride and Hashtagging #todaysbride

Tagging means that I will get a notification that you tagged us in a post, so I can share it from you, therefore increasing the number of eyes that will see it. Another benefit of tagging is that your viewer can then click on our name in that post, taking them to our page, where they can follow a link to buy tickets to the show there.

How do you tag someone in a post? Create a new post and type the “@” symbol, then begin typing Today’s Bride and our account should automatically pop up where you can select it.

Hashtagging means inserting a “#” before a word or phrase so it can be categorized with other posts about the same topic. For example, for every Instagram image I post, I always add #todaysbride after the caption. With that, users can search that hashtag and see every post related to Today’s Bride that has been posted on that network. It’s kind of like the Google Search of social media.

It has been found that by just adding one hashtag to an Instagram post, the number of eyes to see that post and to then like it increase by 12%.

Plus, by tagging us in your social media posts, you’ll earn points toward prizes!

5. Be Present

There is about a 99.9% chance (okay maybe exaggerated a teeny bit) that every millennial couple will check out a vendor’s website and social media before making a decision about booking them or not. By having a constant presence and at least posting weekly, you’re telling them that you are:

a). Still in business (harsh, I know. But true!) b). Are engaged enough in your business that you’re trustworthy to be that engaged in their wedding, too. c). They can see examples of your work and personality to determine whether you’re the right fit for them or not.


We hope these tips will help you get the word out before the show so that your booth will be swarming with engaged couples! Let us know if you need access to any images or links.

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