Our June Show this past Sunday was an outstanding display of excellence and creativity. We were so impressed by the diversity of booth layouts and the integration of new technologies and marketing strategies. From video …

  One flaw with the millennial consumer is that they don’t like to buy things on-the-spot. It is almost impossible to get someone between the ages of 18 and 34 to immediately agree to what …

Though the summer months do see the most weddings, that doesn’t mean that your marketing strategies can slack the rest of the year. Marketing year-round is key to any successful wedding business, and knowing where …

Millennials can be one of the hardest consumer classes to reach. They have a different mindset when it comes to what they want and how they go about researching it. Because they grew up in …

“Rewarding Excellence. Recognizing the Best.” It was just two weeks ago that the International Special Events Society (ISES, now ILEA) held a celebration to honor the work of Northeast Ohio’s incredible event professionals. According to their …