As we bid farewell to the beginning of our bridal show season, we find ourselves reminiscing about the captivating displays that graced our January and March 2024 Wedding Shows. The energy and creativity showcased by …

It’s important to let your clients know when they have an opportunity to view your work and ask you questions. Stated another way, brides want to know whether you’ll be promoting your services at a …

Need some help getting engaged couples’ attention before the show? Today’s Bride’s Social Media Stylist has some tips to help boost your social media presence to target those millennials at the upcoming Wedding Shows.  Just …

Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being distracted by your cell phone or other staff members, your body language and most importantly your attitude.

If you want to be a successful exhibitor, forget minding your Ps and Qs. Just stick with the Ps. If you get them all right, and you’re in a good show, you cannot help but …

There are 4 main factors affecting an attendee’s decision to stop at your booth: Exhibit Size, Creative Display, Show Promotions, and Pre-Show Promoting.

A bridal show provides the unique opportunity to meet large volumes of potential customers face-to-face. The sales people in your booth are the single most important ingredient to get bookings at the show!

A bride should look at your booth and know exactly what type of service you offer without talking to you. For example, don’t use truckloads of flowers to decorate your booth if you are a photographer.

Our June Show this past Sunday was an outstanding display of excellence and creativity. We were so impressed by the diversity of booth layouts and the integration of new technologies and marketing strategies. From video …

  One flaw with the millennial consumer is that they don’t like to buy things on-the-spot. It is almost impossible to get someone between the ages of 18 and 34 to immediately agree to what …