Best Booth Design Awards – 2015 Akron October Show
As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space and make a lasting impression. The following exhibitors at the Akron October …
What do brides really think about your websites and Facebook pages?
I had the privilege of presenting at the Wedding Biz conference in Atlanta in January. Donna Jakulski and Linda Surles did a great job arranging and producing not only the day of vendor education, but …
Best Booth Design Awards – 2015 Cleveland October Show
As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space and make a lasting impression. The following exhibitors at the Cleveland October …
Profits are music to your ears… but are you really making any money?
I recently gave a presentation for the NJ ABC/ISES/NACE chapters called “Am I really making any money?” Too often I hear people talking about the number of clicks to their ad, how high they come …
Why do couples almost always ask “How much does it cost” first?
As I travel around the country, and around the world, this is one of the questions I get asked most often. There are so many important things that our prospects need to know, yet so …
Cocktail Tables are useful for more than just happy hour
Though the standard Today’s Bride exhibit includes a covered table (sizes vary), we encourage exhibitors to open up the booth to allow attendees access to walk inside your booth space as if it’s your retail location. …
Need some booth PINspiration?
Follow our Bridal Show Booth Inspiration Board on Pinterest! New ideas posted often to PINspire you.
Why Doesn’t Anyone Ever Mention They Saw My Ads?
I hear this all the time from local vendors. It’s frustrating, isn’t it? You spend your hard-earned money on advertising and no one ever mentions that they saw it. Is it working, or isn’t it?
5 Crucial Rules of Marketing
The Wedding Industry is an approximate $80 Billion Dollar a year industry. Brides will spend more money on that one day than they will any other day of their lives yet 9.5 out of 10 …
Is Print Dead?
All across the wedding industry there are two sides to the argument, “Is Print Dead.” Wedding magazines are standing up and firmly saying- “Absolutely not!” While vendors are almost jumping out of their shoes to …
