Recap of Lessons Learned from BSPI- Part I
Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s this group of …
Hiring Millennials
In the ever-changing world of business, it’s been harder and harder for recent graduates to find a job. Nearly 40% of the unemployed members of our society are recent college graduates, desperately applying for jobs only …
Speaking their Language- How to Appeal to the Millennial Generation
You’ve put your heart and soul into building a successful company, but times are changing, and with it, the evolution of advertisement. While print is far from dead, staying on top of the trends is …
Why do you charge what you do?
Whether you’re a Master Bridal Consultant or aspiring newbie, you have to decide what services you’re going to offer and then set a price for those services. How do you set your pricing? Do you …
Profits are music to your ears… but are you really making any money?
I recently gave a presentation for the NJ ABC/ISES/NACE chapters called “Am I really making any money?” Too often I hear people talking about the number of clicks to their ad, how high they come …
Why do couples almost always ask “How much does it cost” first?
As I travel around the country, and around the world, this is one of the questions I get asked most often. There are so many important things that our prospects need to know, yet so …
How to Shorten Your To-Do List
Coming back from Wedding MBA, WeddingWire World, catersource, the Las Vegas DJ Show, or any of the great conferences I present for each year, I reflect upon all of the great industry professionals I meet, …
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