Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

It’s easy to get lost at the Bertram Inn. When you’re surrounded by 60+ vendors, 300 brides, and shopping between 2 buildings, it’s even easier to get overwhelmed! As an exhibitor, it’s important to stand …

You CAN staff your booth with a maximum of four people at one time in a SINGLE booth; Two people at one time in a Table Top booth. You CANNOT have your staff working or promoting …

You have goals for your business! And, you have a budget to help you achieve those goals. But where should you be allocating your dollars for the best results? Take our quiz to find out …

If we could give a Booth Design Award to every exhibitor at the I-X Center Today’s Bride Show, we would! Your designs made it so hard to narrow down the list of winners. The following …

With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …

If you’re not actively collecting leads, your marketing outreach is falling on deaf ears. Why are leads so important, how can you start collecting them, and what info do you need to collect? Keep reading …

Trying to choose winners for the Booth Design Awards from the October 15th Show had us sweating almost as much as we were at the show! You all pushed the limits of what you can …