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Why Doesn’t Anyone Ever Mention They Saw My Ads?

I hear this all the time from local vendors. It’s frustrating, isn’t it? You spend your hard-earned money on advertising and no one ever mentions that they saw it. Is it working, or isn’t it?
5 Crucial Rules of Marketing

The Wedding Industry is an approximate $80 Billion Dollar a year industry. Brides will spend more money on that one day than they will any other day of their lives yet 9.5 out of 10 …
Is Print Dead?

All across the wedding industry there are two sides to the argument, “Is Print Dead.” Wedding magazines are standing up and firmly saying- “Absolutely not!” While vendors are almost jumping out of their shoes to …
Only 1% get this right – Huge for you though

In producing bridal shows and working with wedding professionals, only 1% have been proven to use the lead list in a manner that the wedding couples respond too (approximately only 5% use the list at …
How to Shorten Your To-Do List

Coming back from Wedding MBA, WeddingWire World, catersource, the Las Vegas DJ Show, or any of the great conferences I present for each year, I reflect upon all of the great industry professionals I meet, …
Best Booth Design Awards — 2015 Cleveland I-X Show

BEST BOOTH DESIGN AWARDS As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space. The following exhibitors proved that at …
Best Booth Design Awards — 2015 Akron JSK Show

BEST BOOTH DESIGN AWARDS As an exhibitor, you know that having stellar booth staff and dressing up your booth is a sure-fire way to draw attendees into your space. The following exhibitors proved that at …
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