Salespeople are one of the most critical aspects of a business. They are the face and the people factor in reaching potential clients. That is why it is so important they know how to improve …

The Royal Wedding will be inspiring weddings all around the world. Every time a royal gets married, the wedding industry gets a massive push from couples wanting their own royal experience. So, what can the …

You have goals for your business! And, you have a budget to help you achieve those goals. But where should you be allocating your dollars for the best results? Take our quiz to find out …

If we could give a Booth Design Award to every exhibitor at the I-X Center Today’s Bride Show, we would! Your designs made it so hard to narrow down the list of winners. The following …

With over 150 vendor booths at our Akron January Bridal Show, the designs can easily begin to blur together. These 5 booths, though, stood out as incredible examples of both creativity and professionalism! With their …

Running a business without marketing is like smiling in the dark. You’ll know you’re doing it, but no one else will. To be successful, you have to get your name in front of your target …

Collecting leads is vital to having a successful bridal show experience. As an exhibitor, you’ll meet hundreds – even thousands! – of engaged couples. Some will want to hire you on the spot. Some may …

You already have so much going on that setting up one more social media account isn’t high on your priorities. Each social media site offers different benefits to your business. LinkedIn may offer some of …

So you hooked the bride. They saw your ad in a magazine and went to your website, met you at a bridal show, or got a reference from a friend. However they found you, it’s …

Being approachable is a key ingredient to success at shows. That involves how you’re dressed, not being distracted by your cell phone or other staff members, your body language and most importantly your attitude.