U.S. Market Trends

THE WEDDING MARKET IS…

Enormous

Over a 14-16 month time period, engaged couples will spend a collective amount of $64,568,761,600.

Perennial

Weddings occur all year long, totaling 1,934,982 in 2021. That is 37,211 a weekend!

Resistant

Even when the economy slows, couples still get engaged and want to celebrate from the ring to the reception.

WHEN COUPLES GET ENGAGED

41% of engagements occur in November, December, January and February.

InterNet

It’s no secret that engaged couples rely on the world wide web for inspiration and research when it comes to planning their wedding. From pinning centerpiece ideas on Pinterest, to searching for local DJs on Today’s Bride, the Internet will be a bride’s best friend during the planning process.

FRIENDS AND FAMILY

Engaged couples will turn to the resource they trust most when it comes to making big decisions – their friends and family. The advice of their friends who just got married and the opinions of their parents on which dress to buy are a huge deciding factor and will influence their wedding planning.

WEDDING MAGAZINE

Bridal Magazines offer tangible inspiration and advice. Couples need help when it comes to details they never considered – like how to file your marriage license or what to include in your invitation suite. Like having a wedding bible to turn to, brides rely on bridal magazines to create their dream wedding.

WEDDING Shows

After the proposal, one of the first things a bride or groom will do is look for the next bridal show. Being able to meet and chat with hundreds of local wedding vendors, see wedding and fashion trends in person, and book their wedding vendors means easier planning for them and more contracts for you.

What couples spent
in 2021

Estimated number
of Weddings:

1,934,982

Average amount
spent:

$27,063

average number
of guests:

131

Breakdown by Category

Bridal Attire
Average Spent

Dress accessories spend: $222

Tuxedo/suit/other Accessories: $104

Tuxedo/suit/other Rent/purchase $211

Wedding Dress/es: $1,217

Beauty
AVERAGE SPENt

Hair Service: $68

Make-up Service: $56

Manicure & Pedicure: $45

Entertainment
AVERAGE SPENt

DJ: $739

Entertainment Lighting: $333

Live Band: $1,724

Musician/s, Soloist, or Ensemble: $624

Flower & Decor
AVERAGE SPENt

Bouquets: $337

Boutonnieres, Corsages: $152

Event Decorations: $443

Event Flower & Arrangements: $598

Event Table Centerpieces: $326

Gifts & Favors
AVERAGE SPENt

Gift/s for Attendants: $102

Gift/s for Parents: $122

Tips (for all services): $384

Wedding Favors: $241

STATIONERY
AVERAGE SPENt

Ceremony Programs: $129

Engagement Announcements: $111

Guest Book: $61

Invitations & Reply Cards: $222

Postage: $105

Reception Menus: $126

Save-the-Date Cards: $112

Table Name and Escort/Place Cards: $85

Thank You Cards: $90

Jewelry
AVERAGE SPENt

Bracelet: $175

Earrings: $152

Engagement Ring: $3,380

Necklace: $201

Wedding Bands for her: $769

Wedding Bands for him: $454

Photography & Video
AVERAGE SPENt

Digital or Photo CD/DVD: $282

Engagement Session: $388

Photo Booth: $379

Prints and/or Enlargements: $234

Wedding Album/s or Photo Book/s: $405

Wedding Photographer: $1,589

Wedding Videographer: $1,073

Planner/Consultant
Average Spent

A La Carte Services: $939

Day-of Coordinator: $806

For Getting Started: $864

Full Service: $2,704

Month-of Direction: $1,032

Ceremony & Venue
AVERAGE SPENT

Ceremony Officiator: $212

Event Location: $3,638

Catering & Bar
AVERAGE SPENT

Event Bar Service: $2,365

Event Food Service: $4,618

Wedding Cake/Dessert: $413

Rehearsal Dinner: $563

Rentals & Other
AVERAGE SPENT

Event Rentals: $1,749

Event Accessories: $323

Limo Rental: $486

Other Transportation: $520

Hotel Rooms: $314

Sources: TheWeddingReport.com, WeddingInsights, Wedding Wire Newlywed Report

Images by: freepik.com