Today's Bride Pros

Bertram – Rules & Regulations



Note: It’s your responsibility to understand and abide by these rules.

Our insurance carrier and facilities instructed us to strictly enforce the show rules and regulations as indicated on your show contract.  This will ensure a safe and enjoyable trade show experience not only for participating businesses but, more importantly, our valued attendees – your customers. Please read and adjust your presentation and set-up display if necessary.

Review and share these guidelines with your entire staff scheduled to work your exhibit prior to the event.

1) All booth display materials (including staff) must stay within their contracted booth space and not infringe upon the aisle walkways or other booth spaces. All aisles must remain clear of obstruction. A maximum back wall height limitation of eight feet (8’) is generally specified. There may be an exception depending on your booth location and design of your backdrop. Taller Backdrops must get approval from Today’s Bride. The side walls towards the front 5’ of your booth may not exceed approximately 4’ in height unless it’s a see through structure. Display materials should be arranged in such a manner so as not to obstruct sight lines of a neighboring adjacent exhibitors.

2) Maximum of four staff members are permitted to exhibit in a single booth space at one time.  Maximum of two staff members permitted at one time in a Half Booth or Table Top Space.

3) NO distribution of any marketing materials is permitted in aisles, registration areas, seating areas, rest rooms, parking lot/garage or grounds of event facility.

4) No helium balloons are allowed in the facilities.

5) Distribution of any non-participating, non-contracted business literature (business cards, brochures, signage, etc.) is strictly prohibited. This includes, but is not limited to, photographs or displays with “courtesy of” acknowledgement of said businesses. The only exception is if the mentioned business is also an exhibitor of the show.

6) Distributing literature or displaying signage regarding a competing Bridal Show or Event (whether at your facility or not) is strictly prohibited unless Today’s Bride is a sponsor of the event.

7) Exhibits cannot begin to tear down prior to 4:00pm! The takedown, removal or repackaging of booth materials and/or displays during posted bridal show hours is strictly prohibited. Guests pay admission for a show advertised to be available to the public until 4 p.m. and we must honor these hours. Moreso, our Liability Insurance Policy dictates that any set up and disassemble must take place prior to guests’ arrival and after their exit. You will be held accountable for any injury that may occur as result of your negligence, will forfeit the show’s lead list, and risk the admittance into future Today’s Bride Shows.

8) All food and liquids to serve as samples are not permitted to be distributed to attendees without prior approval from both the facility AND Jadlyn Inc./Today’s Bride.  Sample size restricions apply.

9) Food for your staff is not permitted to be brought into the facility from outside restaurants, fast food chains or catering companies. The Bertram offers lunch and snack options from their restaurants.

10) Distribution of alcoholic beverages, in any form, to attendees is strictly prohibited.

11) All audio, video and/or gaming productions must be maintained at appropriate noise levels so not to infringe on the peace and harmony of neighboring booths. Jadlyn Inc./Today’s Bride reserves the right to determine and set the acceptable sound level.

12) Your company/businesses must provide its own surge-suppressant power strip and extension cord(s) to use for your trade booth’s electrical needs.

13) The leads generated from this show are for the exclusive use of the exhibitors who made the investment to participate. The lead lists are seeded. Today’s Bride monitors what you are sending.  It is a violation of your exhibitor agreement to sell, lend, reproduce, exchange, copy or share the lead list to any non-exhibiting business or non-sponsored Show or Event that isn’t authorized for this list. If this information is used or threatened to be used in an unauthorized manner, Today’s Bride shall be entitled to seek relief in any court of competent jurisdiction, including but not limited to injunctive relief, actual and punitive damages, reasonable attorney’s fees, costs and any and all other expenses. It is also a violation to use the list or permit the list to be used to promote any other multi-business bridal- or wedding-related show or event, including Client’s own participation within such an event, and that damages to Today’s Bride for each such use shall be no less than $3,000.00. (A “use” shall mean each letter, telephone call or e-mail sent to a bride on the lead list). Upon breach of this Contract for any reason, exhibitor’s license to use such Lead List shall cease immediately.

14) Exhibitor shall make good any damage to the building or fixtures caused by exhibitor or any of exhibitors’ agents or employees. Exhibitors are responsible for any loss of their equipment and/or display material, or personal belongings, resulting from accidental breakage, misplacement, theft, fire or natural disaster, including, but not limited to, damage occurring while Management staff is assisting an exhibitor. If exhibitor uses the services of Management staff, then exhibitor agrees that the staff member is a volunteer for the exhibitor for worker’s compensation purposes.

Show Booth Regulations

Most of the exhibits at this event do not come with pipe & drape backdrops.   If you have specific booth location questions , contact or 330-670-9545 to discuss several weeks before the show. The same standard rules apply below to avoid blocking line of sight to your neighboring exhibitors.

Linear Booths

Below are the booth design regulation guidelines for a SINGLE BOOTH (10′ x 10′). Double Booths follow the same guidelines for the back wall and sides of the booth that are connected to another booth.   

Dimensions For purposes of consistency and ease of layout and/or reconfiguration, floor plan design in increments of ten feet (10’) has become the de facto standard in the United States. Therefore, unless constricted by space or other limitations, Linear Booths are most commonly ten feet (10’) deep, i.e. 10’x10’. A maximum back wall height limitation of eight feet (8’) is generally specified.   There may be an exception depending on your booth location and design of your backdrop.  Contact Today’s Bride at least 30 days in advance for approval and limitations, 330-670-9545.

IMPORTANT!  When planning your booth design (especially back wall structures and carpet), plan for a 9′ x 9′ space to accommodate the pipe & drape poles, bases & telescopes. 

Use of Space Regardless of the number of Linear Booths utilized (e.g. 10’X20’, 10’x30’, 10X’x40’ etc.), display materials should be arranged in such a manner so as not to obstruct sight lines of a neighboring adjacent exhibitors.

TIP:  Vertical banners should not be placed at the front edge of your booth.

If Today’s Bride management notices that your exhibit blocks line of sight to another, you will be instructed to make adjustments. The maximum height of eight feet (8’) is allowed only in the rear half of the booth space, with a four-foot (4’) height restriction imposed on all materials in the remaining space forward to the aisle (unless object is transparent or notably see-through).

Note: When three or more Linear Booths are used in combination as a single exhibit space, the four foot (4’) height limitations is applied only to that portion of exhibit space which is connected to an adjoining booth.  Items at the back of your booth must stay within the 10’ depth and not intrude on the exhibitor’s booth space or drape behind you.

Lighting If you plan to uplight your booth backdrop, you must bring or rent your own pipe & drape backdrop to place in front of the drape that is shared with the exhibitor behind you. The light will show through the thin curtain.


Any questions or need help with design advice? Feel free to contact the Today’s Bride team:  330-670-9545 or