Today's Bride Pros

U.S. Market Trends

The Bridal Market is…

Enormous

Over a 14-16 month time period, engaged couples will spend a collective amount of $57,779,755,520.

Perennial

Weddings occur all year long, totaling 2,162,416 last year. That is 41,585 a weekend!

Resistant

Even when the economy slows, couples still get engaged and want to celebrate from the right to the reception.

 


When couples get engaged

38% of engagements occur in November, December, January and February.

MOST POPULAR DATES TO GET ENGAGED:

1. Christmas   2. Valentine’s Day

3. Christmas Eve  4. New Years Day

5. Saturday before Christmas

6. Two Saturdays before Christmas

7. New Years Eve  8. Friday before Christmas

9. December 23  10. July 4

 


How couples plan

InterNet

It’s no secret that engaged couples rely on the world wide web for inspiration and research when it comes to planning their wedding. From pinning centerpiece ideas on Pinterest, to searching for local DJs on Today’s Bride, the Internet will be a bride’s best friend during the planning process.

FRIENDS AND FAMILY

Engaged couples will turn to the resource they trust most when it comes to making big decisions – their friends and family. The advice of their friends who just got married and the opinions of their parents on which dress to buy are a huge deciding factor and will influence their wedding planning.

BRIDAL MAGAZINE

Bridal Magazines offer tangible inspiration and advice. Couples need help when it comes to details they never considered – like how to file your marriage license or what to include in your invitation suite. Like having a wedding bible to turn to, brides rely on bridal magazines to create their dream wedding.

BRIDAL Shows

After the proposal, one of the first things a bride or groom will do is look for the next bridal show. Being able to meet and chat with hundreds of local wedding vendors, see wedding and fashion trends in person, and book their wedding vendors means easier planning for them and more contracts for you.


What couples spend

2016

Estimated number
of Weddings:

2,162,416

Average Spend:

$26,720


Breakdown by Category


Bridal Attire
Average Spent

Dress accessories spend: $244

Tuxedo/suit/other Accessories: $103

Tuxedo/suit/other Rent/purchase $208

Wedding Dress/es: $1,221

Beauty
AVERAGE SPENt

Hair Service: $67

Make-up Service: $54

Manicure & Pedicure: $45

Entertainment
AVERAGE SPENt

DJ: $735

Live Band: $1,695

Musician/s, Soloist, or Ensemble: $618


Flower & Decor
AVERAGE SPENt

Boutonnieres, Corsages: $147

Bridal Bouquet: $152

Bridesmaid Bouquets: $188

Event Decorations: $446

Event Flower Arrangements: $432

Event Table Centerpieces: $326

Flower Girl Flowers: $89

Flower Petals: $98

Gifts & Favors
AVERAGE SPENt

Gift/s for Attendants: $104

Gift/s for Parents: $122

Tips (for all services): $384

Wedding Favors: $239

STATIONERY
AVERAGE SPENt

Ceremony Programs: $127

Engagement Announcements: $108

Guest Book: $61

Invitations & Reply Cards: $226

Postage: $105

Reception Menus: $125

Save-the-Date Cards: $112

Table Name and Escort/Place Cards: $85

Thank You Cards: $90


Jewelry
AVERAGE SPENt

Engagement Ring: $3,407

Wedding Bands: $1,242

Photography & Video
AVERAGE SPENt

Digital or Photo CD/DVD: $294

Engagement Session: $398

Prints and/or Enlargements: $238

Wedding Album/s or Photo Book/s: $421

Wedding Photographer: $1,611

Wedding Videographer: $1,072

 

Planner/Consultant
Average Spent

A La Carte Services: $943

Day-of Coordinator: $812

For Getting Started: $875

Full Service: $2,773

Month-of Direction: $1,062


Ceremony & Venue
AVERAGE SPENT

Ceremony Officiator: $214

Event Location: $3,610

Catering & Bar
AVERAGE SPENT

Event Bar Service: $2,378

Event Food Service: $4,674

Wedding Cake/Dessert: $419

Rehearsal Dinner: $572

Rentals & Other
AVERAGE SPENT

Event Rentals: $1,737

Event Accessories: $327

Limo Rental: $483

Other Transportation: $518

Hotel Rooms: $315

Sources: TheWeddingReport.com & WeddingInsights

Images by: freepik.com