Today's Bride Pros
All posts under the: Exhibiting Tips category

Show Tip: 6 ways to Create A Booth that Sells

Booth Design | As seen on TodaysBride.com

You don’t need to spend a lot of money to create a booth with pizzazz. Exhibitors often create imaginative, attention-getting and successful booths with materials they already have at home or in their offices. To …

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Booth Salesmanship 101

A bridal show provides the unique opportunity to meet large volumes of potential customers face-to-face. The sales people in your booth are the single most important ingredient to get bookings at the show! Favorite

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Cardinal Rule of Booth Design

A bride should look at your booth and know exactly what type of service you offer without talking to you. For example, don’t use truckloads of flowers to decorate your booth if you are a photographer. Favorite

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How to Collect Your Own Leads at the Bridal Show

  One flaw with the millennial consumer is that they don’t like to buy things on-the-spot. It is almost impossible to get someone between the ages of 18 and 34 to immediately agree to what …

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Network with Exhibitors

Don’t forget this is a PRIME opportunity to network with other local businesses. These connections will last long past the event and can benefit both yours and their business.      Favorite

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Bridal Show Success

Online Exhibitor Manual:  Choose a TopicShow HomeExhibitor ManualDeadlinesFloorplanRules & RegulationsItineraryCredentials FormAdd-on FormShow Specials IdeasPacking ListBooth Design IdeasOrder Display ItemsRental & Printing ServicesAdvertise the ShowShow Success SecretsStage CommercialPink Bag ProgramLead Gen KitPromote Your Exhibit Contest Bad Booth …

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Recap of Lessons Learned from BSPI- Part II

    Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s …

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Recap of Lessons Learned from BSPI- Part I

Over the past few days, Denise and Jennifer attended (and spoke at) the Bridal Show Producers International Conference. They learned more about marketing and appealing to our target audience– millennials. Aged 18-34, it’s this group of …

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Show Tip: Light it Up!

Yes, there will be some light in the exhibit halls.   No, they will not be enough.  The effective use of light in your exhibit will make your booth stand out, creates a warm atmosphere, and help feature …

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Cocktail Tables are useful for more than just happy hour

Though the standard Today’s Bride exhibit includes a covered table (sizes vary), we encourage  exhibitors to open up the booth to allow attendees access to walk inside your booth space as if it’s your retail location. …

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